Real Div Lifestyles Business Plan

Real Div Lifestyles [RDL] was founded (by GE and SvEE in March 2008) to reduce degrading of conditions on Earth, actually improve, & extend improved lives, everywhere & wherever possible. While Global Warming were already, clearly recognized by over 90% of educated scientists, we recognized that the main danger of final, terminal & Universal destruction of homo sapien sapiens [hss], is directly caused by hss' family lifestyles. And, are the fundamental & primary influence on improving & extending the lives of hss' life on Earth. 

The fundamental origin of War and Global Warming is family lifestyles, which supports

  • technology & finance which pollute the atmosphere
  • war mongers (such as Hitler, Stalin & Tojo) plus
  • terrorists who directly use death and destruction (originally to oppose war-fighters). then (in the 20th Century, twisted, to) end people's lives, steal from & destroy their homes & properties.

RDL also recognizes the contribution to Global Warming by family lifestyles fits a Pareto curve, just as is military power related to destructive power. War is fundamentally supported by individual customers and voters who are influenced, in turn, by families, especially conditioned by their adopted lifestyles and their defense of those lifestyles


  • Organizes Joint Venture Partnerships
  • Acts as Joint Venture Partners [JVP], and
  • Invents, designs and promotes technologies which
  1. reduce Worldwide CO2 pollution by 10 to 15%, stopping Global Warming
  2. defend against overall, warlike deaths, injuries and destruction which  historically kills over 28 deaths/million people/year &

  3. reduce road deaths, injuries and destruction in traffic: 1.26 million/yr, by 50%.

RDL's Ideal Customers are families (of 1 up-to~10 residents) who emit enormous CO2 pollution into the atmosphere (on the order of 5 to 30+ tons/individual/year) directly or indirectly caused by using fossil fuel [FF] in

  • homes,
  • places of work, in
  • cars and trucks
  • airplanes
  • supplying goods or services,
ALL paid for by the family earnings or fortunes.

Ideal Customers live together with up-to~10 residents working for a living or living on savings, inherited money or investments. Ideal Customers were chosen from comparisons of a combination of
  • purchasing power, proportional to decision making power of members of a family
  • the actual level of pollution of the families' lifestyke and
  • likelihood of current and near-term knowledge of the danger of Global Warming (ie willingness to change lifestyle to lower the danger to themselves, their descendants, other people & animals.

RDL selects customers who want to produce less than one ton of CO2 pollution/year/individual, overall in connection with

  • their residence(s),
  • work,
  • travel and
  • consumption of goods and services
including but not limited to learning & entertainment.  

RDL's plans initially included six, (now increased to 13 RDL Major Projects [MP] to make possible improved lifestyles for up to 80m+ Ideal Customers on this Earth, between 2012 and 2030, while  maintaining

  • a better level of health,
  • safety,
  • learning,
  • entertainment and
  • enjoyment of
  • living,
  • learning,
  • working and
  • travel,
  • including migration and immigration. 

From the end of 2012 to ~ the end of 2015, the capability to produce hydrogen fuel [HF] for the target 80m+ customer's requirements may be less than 100%, with some fossil fuel [FF] used in homes, travel and for production of purchased goods and services. Also the range of Zero-CO2 aircraft will be limited to 30-to-4200 miles, before refueling is required.
From 2015 to 2030, all customer's purchases (or leases) will involve one or more of the following:
•    one or more Zero-CO2 family homes which do not produce CO2, but produce electricity and hydrogen fuel [HF] for over 100% of their requirements
•    one or more Zero-CO2  GaviHas or other private (and/or) public HF vehicles, for trips of less than 30 miles
•    one, (or a share of) Zero-CO2, HF Gavin Hawks for trips of 30-to-9000 miles, without necessarily refueling
•    consumption of goods and services which do not produce more than one ton of CO2/year/person
The planned purchase or lease prices are: (Currencies in US dollars are 1.6 times the figures in £, ie GBP.)
•    £100,000/Alpha House, 120,000/Beta House and 150,000/Gamma House @ £2,500, 3000 and 3,750/year
•    £5,000/vehicle @ £1000/year
•    £10,000/person/aircraft @ £1,000/person/year
•    2,000/person/year for goods and services
•    Cost of living/person/year @ £6,500-7,750 from one-to-four person families

There are two levels of Ideal Customers:
•    The Residential Class purchase or lease homes in Zero-CO
2 Utopia cities and homes, Zero-CO2 Mini-Utopia-Villages and homes, and/or Zero-CO2 GaviHas, purchase or lease  Zero-CO2 vehicles, for travel on land,  and  purchase, lease or share Gavin Hawks for travel by air.
•    The Traveling Class purchase or lease GaviHas, for residences and land travel, and/or Zero-CO
2 vehicles for land travel, and Gavin Hawks, for air travel.
The income from typical Residential Class customers, including four residents of two adults and two children will be:
•    £3000/year, for GaviHas
•    £1000/year, for vehicle
•    £3000/year, 1000/adult + £500/child, for Gavin Hawk
•    £6000/year, 2000/adult + £1000/child, for goods and services
•    Total cost of living/year = £13,000/ year
•    Profit before taxes @ 20% of house, vehicle and aircraft, £1,400, plus 10% of goods and services, £600 = £2.000/year.

Using this as an average family, with 51m people, the average annual profit, before taxes, apart from goods and services is £35.7 billion. Plus, £71.4 billion each year thereafter. For goods and services, the average annual profit is £15.3 billion plus £30.6 billion each year thereafter. The average cost per year, apart from  other goods and services, is £142.8 billion. For goods and services the average cost is £137.7 billion per year.

The income from a Traveling Class, of 29 million people. who travel by Gavin Hawks , is  £3000/year, £1000/adult +£500/child, for air travel.

Using this as an average Traveling Class customer, including four residents (two adults and two children) the average annual profit, before taxes, is £8.7 billion. plus £17.4 billion each year thereafter. The average annual cost is $34.8 billion.
The income from approximately 10% or the Traveling Class, of 29 million people. who also live in and travel by GaviHas, and by private and public vehicles, average 10 years (for two adults and two children) is:

•    £3000/year, for GaviHas
•    £500/year, for vehicle, used in addition to GaviHas,
•    £6000/year, £2000/adult + £1000/child, for goods and services
•    Total cost of living/year = £9,500/ year
•    Profit before taxes @ 20% of GaviHas and vehicle, £700, plus 10% of goods and services, £600 = £1300/year

Using this as an average of 2.9 million Travelling Class customers, the average annual profit, before taxes, is £60.9 million, plus £121.8 million each year thereafter.

RDL is a Joint Venture Partner [JVP] in connection with one or more of RDL's Major Projects [MPs], Experimental Projects (or one or more subprojects [SMPs]) of one or more MP's, such as:

  • JVP [MJVP] of one or more MPs
  • JVP-Consultant [JVP-C] for one or more JVPs
  • Organizing JVP [OJVP] of one or more Joint Venture Partnership's in connection with MPs
  • Investing JVPs [IJVP] in one or more of the Joint Venture Partnership's in connection with MPs
  • Key JVP [KJVP] of one or more Joint Venture Partnerships in connection with MPs or SMPs, or a Joint
  • Joint Venture Broker [JVB], recruiting JVPs to be engaged in one or more MPs or one or more SMPs of one or more MPs.

(RDL may also set up independent firms, RDL subordinates or associates, to serve in roles similar to RDL, in the USA, UK and/or other countries.)
Since RDL was formed (in March 2008), the major countries with, respect to finance, lending and organizing business have, in many respects, collapsed. Effectively, banks have failed to function on any significant scale, to support anything, especially advanced technology activities. Some countries, especially the UK (possibly all countries eventually), have accepted that banks have cut out of the loop with respect to lending money to companies, except as paid agents administering the lending of tax payer's money, to SME firms.

A key role of RDL is to organize JVPs, especially MJVPs (who manage MPs) and IJVPs, who invest in (as opposed to lending money to) MPs. A key technique of RDL is to interact directly with banks and Joint Venture Partnerships [JVPs], and with governments indirectly, to loan tax money to support JVPs and their Prime customers. The best existing banks to deal with MPs in the UK and USA, is Barclays. Bank of America may be a leading bank to deal with MPs and their Prime customers in the USA (so long as the Bank of America remains viable).

RDL has been planned for six levels of organization:

  • 1.    Initially and exclusively by RDL, conceptualizing and planning changes in lifestyles which result in a) 51m people (living in ~900 Utopia) reducing their CO2 emissions by 90%, b) 29m additional people using Zero-CO2 Gavin Hawks for travel and transport, c) 80m people reducing risks of death and injury in car accidents by 50%, d) 80m+ civilians, police and troops living, working and traveling under protection from criminals, terrorists and war mongers plus definition, design and organization of the necessary MPs and JVPS to support these changes
  • Definition of the SMPs under each MP and organizing other firms or individuals as JVPs or designating RDL or its associates acting as JVPs for each of the MPs and each of their SMPs
  • Selection and negotiating agreements with other firms, organizations, governments and individuals to guarantee financial support and practices to execute the necessary MPs and SMPs.
  • Organizing JVPs or designate RDL and/or its associates to obtain 80m+ customers to purchase or lease facilities produced by MPs and SMPs, as necessary to meet the goals defined in 1.above
  • Functioning as JVP-C advising and doing research and development for other JVPs, including MJVPs, IJVPs, KJVPs and other JVP-Cs.
  • Organizing JVB to recruit JVPs.

RDL has already determined that a key technological development is to decrease (a near as possible to zero) the use of fossil fuel [FF] in

  • homes
  • electrical-generation-plants
  • transportation (including but not limited to
  1. cars,
  2. trucks,
  3. forklifts,
  4. aircraft,
  5. ships and
  6. boats) 
  • growing and
  • preparation of food, and
  • handling waste.

This involves substituting hydrogen fuel [HF] and HF Cells  and using energy from sunlight, skylight, wind, subsurface heat and hydro-power to produce electricity. (In certain limited cases, nuclear power may be used instead of FF, where it is possible to protect from radiation and nuclear waste.) Thus hydrogen and electricity  can be chosen among to use for:
  • lighting
  • heating
  • cooling
  • powering machinery and
  • electronic equipment  and providing
  • communication service
  • recharging batteries and producing
  • hydrogen from water
  • to use as fuel
  • to power HFcs  generating electricity,

RDL's essential innovation, which became obvious in the second half of 2008, was the reorientation of technology from FF to HF by refocusing lifestyles of 80m+ people who are generating the highest proportion CO
2 pollution, to living and working in homes which produce a choice of hydrogen and electricity as a source of energy opposed to FF, and/or using Gavin Hawks for air transport..  Four key steps were to:

  • provide a lifestyle which improves the lives of the key prime customer's families
  • save and improve their lives and increase their
  • earning power
  • productivity, and 
  • enjoyment of life
  • change the systems of banks and
  • governments
  • to shift the financial support from
  • wasteful lifestyles to
  • new lifestyles
  • identify JVPs and organize JV Partnerships to
  • reorganize lifestyles of
  • 80m+ Prime customers, and
    reduce their overall, Worldwide pollution of the atmosphere
  • by 13+% over the next 18 years. 

The prime strategy of generating leads is via the Internet, supported by distribution of books, magazines, brochures, and especially, in connection with entertainment, via cellular telephones. This program is addressed current and potential:

  • prime Ideal Customers
  • RDLs JVPs and candidates and
  • potential voters and influences on
  • voting and support of policy related to War and Global Warming.

The targeted, ideal primary Prime customers are those residing in Ideal Prime Customer Countries, which are also expected to purchase products (over the next 18 years) invented, designed and planned as:
RDL's 13 Major Project's products, by Joint Venture Partners [JVP], are described on the pages in this website.

  • 900+ Utopia cities, including 16.2m residences (occupied by Prime Customers), and 8990+ Mini-Utopia-Villages, including 899+k Alpha,  Beta or Gamma homes (occupied by 899+k Prime Customers).. (Note: All Utopia and Mini-Utopia-Village homes are designed to produce and distribute hydrogen from: a) homes and  Utopia industrial plants, and b) locally available water.)
  • 6 initially FF powered, followed by 78 nuclear powered, Mother Hawks, (ie 84 Prime Customers) to manage up-to-8m Gavin Hawks (ie 8m Prime Customers) over the next 21 years
  • 32m Zero-CO2 Gavin Hawks (each one planned to last 10 years) to replace 128m cars (each planned to last 5 years) and all FF airplanes, over the next 18 years.
  • 42 Pilot/Air-Traffic-Controllers Operation Centers [PATCO], including 4,000 training courses, over the next 18 years
  • 4,000 PATC, ie 4k Prime Customers, to manage 8m Gavin Hawks, carrying up-to 80m passengers/day from 2016 on.
  • GaviHas private motor homes and Zero-CO2 (ZCzy) Vehicles and combination public bus/delivery vans, ie 1m Prime Customers
  • 600 Amalric III  ocean carriers, or GaviHas and to produce hydrogen fuel [HF] for Gavin Hawks , allow them to land vertically on decks (or Gavin Super Sea Hawks on the adjacent water), then refuel them and let them take off again, produced and serving for 10 years. These would carry over 20m passengers per year, ie 20m Prime Customers.
  • 50m Zero-CO2 GiaBats [UAV] and 100-thousands of SuperGiaBats [UCV], working together and based on homes and military and police bases (or carried on Mother Hawks or Gavin Hawks) to protect Utopian families, air travelers, police and military personnel from criminals, terrorists and war mongers, over the next 21 years ie hundreds of millions of Prime Customers, and
  • Reorganization of RDL Project 9 (Worldwide Food Industry [WFI]) to use Zero-CO2 systems for growing, harvesting, preparation and delivery of several 100m meals every day, to 50+m homes, a million restaurants and hotels ready for minor, local processing and serving food, over the next 18 years, ie serving hundreds of millions meal to Ideal Customers.

RDL will be responsible for:

·       locating customers and offering products for sale to them

·       organizing Joint Venture [JV] Partnerships to produce and deliver products to the ideal prime customers

·       scheduling and ordering production of products

·       facilitating the financial arrangements, including loans for customers and JVPs and

·       including collection of funds from customers

·       payments to JVPs for production and delivery and to compensate services in connection with generation of leads.

Beginning with five books, called The Five Books, with each book (tentatively titled:

·       Genesis

·       Exodus

·       Leviticus

·       Numbers and

·       Deuteronomy,

Modeled on the organization of The Five Books of Moses) published as a printed book, followed by annual or quarterly editions, and printed monthly magazines plus weekly distribution (primarily on the Internet) of entertainment and information and via cell telephones.

·       Genesis will deal with the situation with the evolution of lifestyles up to 2009, the development of goals of anticipated improvements on the lifestyles of people over the next 21 years, the reduction this produces in CO2 atmospheric pollution and its effect on climate in various parts of the World and deaths and destruction of War.

·       Exodus will deal with new ideas about future lifestyles, developing year by year, and rate of adoption of new lifestyles over the next 18 years and their influence on climate and War.

·       Leviticus will deal with the influence of Global Warming on climate and War, and their effect on lives of people, animals and plants, including food, pray and predators over the next 18 years and the more distant future.
Numbers will deal with the influence of technology on finance, lifestyle and migration, over the next 18 years and the more distant future.

·       Deuteronomy will deal with the mission of changing lifestyles on future  War and Global Warming, and destinies of Life on Earth of people, plants and animals plus the development of migration and emigration from Earth, to  other ExoEarths, perhaps, by 3012ad,  in the Milky Way Galaxy...

Except for Genesis, the first edition of The Five Books will be about the future, with a small introduction, if necessary, about the initial situation. Each of the next four books will have new editions (issued quarterly, ie four times in each year, over the next 18 years). These will be revised, as necessary, to with the actual events.  show the changes in the predictions of the future and correct the predicted events over the last three months to correspond

Changes in Genesis will be limited to annual corrections, if necessary, because of refinements in the understanding of the past.

The role of The Five Books is to educate the readers about the necessity for, and kind of improvements required in lifestyles: What has already happened and what is expected...

The major function of these publications are to invite and encourage people to support changes in their lifestyles, and other people's whom they influence, to reduce CO
2 pollution and improve defense against War and Global Warming.  What is required is changes in lifestyles, which they can accomplish simply by purchasing and using Utopian homes, GaviHas, (including but not limited to ZeroCO2, public bus [ZCzy]) vehicles, Gavin Hawks, GiaBats, SuperGiaBat, Amalric III (and meals from the suppliers using Major Project 9 (WorldWide Food Industry [WWFI]) technology.  The literature will also encourage political support of collaboration of technological development affecting defense against War and Global Warming.


Former RDL website on Microsoft

Real Div Lifestyles [RDL] Business Plan

If you came here to get the latest news, click Announcement. Else, start here.
Summary Introduction:

Phase I, the basic, first overall objective of RDL, was to reduce the overall CO2 pollution of the World's atmosphere by 10-to-20% by the end of the next 20 years (ie by the end of 2029ad). Then, Phase II, to improve and build on that.


 RDL Phase I: Firstly, 12 Major Projects  already, or to be launched ASAP, and their goals to be realized within the next 20 years (ie by the end of 2029ad), to:
  •  do whatever was judged necessary, to be 99.9% sure of limiting Global Warning to less than 2 degrees (Celsius) during the next 90 years (ie by reducing CO2 pollution by the key 80+ million [m] selected people by 90% and ~30+m more air travellers, eg Gavin Hawkers, by 40%.) The most direct consequences are prevention of climate changes related to weather damage, flooding and changes in habitats and habitable areas for people, animals and plants. The latter requires emergency (or longer term) migration by most forms of life, affecting many other forms, such as humans. Understanding that not all climate change is caused by or controlled by human activity, other RDL goals include ways of adjusting to change, for example by facilitation of family migration. (Remember: Flying Dinosaurs survived and evolved, as most... if not all... forms of birds, while all the land-bound ones, at the time of the K-T strike, went extinct and stopped evolving, within, at maxium, a few 100 years.)
  •  reduce by 50%: death, injury and medical costs* from road deaths, by 110m (Gavin Hawkers).  *Ie the $512 billion/year cost of medical treatment from road injuries. (This estimated cost of damage does not include the ecomomic cost of productivity time lost during recovery, productivity totally and permanently lost from "accidental" death, nor emotional damage on, or dislocations of, friends and relatives.) Obviouly, road deaths, injuries and costs on many billions more: can still be avoided by people who do not travel by Gavin Hawk, but do benefit from and enjoy much reduced road traffic.
  •  limit the threat
    (50% up-to 100%) to the Worldwide population from all forms and combinations of: 
  1.  proxy wars and
  2.  MAD, intimidation by threats to to destroy lives and cause destruction and their direct and indirect effects on the Worldwide population.
All the above are based on improving Lifestyles on Earth. (Interests are strongest among people aged 20 to 50 years old, who instinctively want to expect and enjoy better Lifestypes during their own lifetimes.) 

RDL Phase II: Initiated in 2010, 14 More Projects to be launched ASAP and their new goals realized ASAP: in all cases, within 990 years (ie by 2999) to achieve more dramatic (in both senses of the word) improved Lifestyles on Earth: But, also:

  • Promote finding of accessible and colonizable, among the Earth-Like planets ("... billions of exoplanets [which] must exist in our own Milky Way galaxy alone.")  And, ways of developing nearly or fully instantaneous communication (ie many thousands of times faster than 300,000kps, the velocity of light in a vacuum) to support learning and teaching at home, abroad and in interstellar space
  •  to encouraging interstellar migration,  within the Milky Way
  •  to develop robots to aid humans on Earth, in space travel 
     "colonization" and
  •  develop higher intelligence in humans and, possibly, aided by contact with 
     other intelligent people and races and/or life forms which are useful to learn from, or about, and
  •  to aid and support RDL Lifestyles as well as collaborate with such life forms, which can be found within the Milky Way.
  • All over the next 990yrs. (Interests in this era, are strongest among people of 50+ years, who are more likely to want to share what they believe they can do, not just for themselves but also for several hundred future generations.)

RDL is initially and principally aimed at "Ideal Customers" [iCu], a current class of high income people:
  • 640 million [m] people, out of which ~80+m  
  • who have afforded lifestyles using fossil fuels [FF] (and not very sensitivly and sensibly)
  • supported the principal sources of polluters and pollution of the Earth's atmosphere: But,
  • can and will support RDL lifestyles, more rewarded by higher incomes with better:
  1. working and living conditions,
  2. education (both learning and teaching)
  3. interactive entertainment
  4. less necessary travel, but more  
  5. enjoyable, interesting and stimulating travel experiences and
  6. ways of enjoyable, interesting and stimulating experiences, without travel
  7. much higher safety against disease and accident (at home and during travel) and
  8. association with upper level societies to learn from and about.
RDL's Major Projects are planned to avoid the production and use of fossil fuel [FF] (and nuclear power [NP]): But, make use of electrical energy produced by solar, wind, tides, hydro, and subsurface heat power, which produce no CO2 pollution (nor dangerous radioactive waste).
Where appropriate, especially with respect to transport, electricity will be used to produce:
  • hydrogen fuel [HF] for most purposes, especially
  • hydrogen fuel cells  [HFc], a way of storing energy as HF which is more efficient than batteries, portable and can be efficiently used to produce electricity, and power travel, via
  • trains, vehicles,  Gavin Hawks and GaviHas.

RDL's Ideal Customers (users who will have):

  • better, safer and longer lives
  • promoted lower Global Warming and
  • supported Against War and Warming.

    Other RDL Major Projects are designed to reduce FF in producing, processing and distibution of food.


    The main change RDL advocates in governments is to stop subsidizing FF production and use, instead reduce direct taxes on iCus (and indirect tax, via their suppliers).

    Real Div Livestyles [RDL] was founded, in March 2008, to stop degradation of living conditions on Earth, and actually improve (and extend) lives. War and Global Warming are recognized as the main causes of degrading conditions: While, individual (and especially family) changes in lifestyle are the primary influence on improving and extending the lives of people, animals and plants.  The fundamental influence on  War and Global Warming is existing family lifestyles which support:

                        •  technology, finance and voting power which support politicians who support use of fossil fuel [FF] which pollutes the atmosphere and
                        •  war mongers and terrorists who use death and destruction (originally to oppose war fighters utilized by foreign countries to invade or defend against invaders). then   
                        • (in the 20th Century) killing war fighters and civilians, and/or destroying their:
                        • homes
                        • work places
                        • properties
                        • police, naval and military bases and weapons.

                         RDL also recognizes that the contribution to Global Warming by people, fits a Pareto curve, just as do military and naval officer's (as related to) destructive power. Key people, such as Chairmen and Directors of companies and Generals, Admirals and Senior Officers of Naval, Military and Police organizations control most of their destructive power: But, their membership, positions and practices are fundamentally supported by individual customers and voters who are influenced, in turn, by their families and family connections, especially conditioned by their adopted lifestyles and defense of those lifestyles by voting and paying taxes.
                                1. organizes Joint Venture Partnerships [OJVP]
                                2. acts as a Managing Joint Venture Partner [MJVP], a Consulting Joint Venture Partner [JVP-C] (and various other roles set forth in The Remarkable Difference below) and/or
                                3. invents, designs and promotes technologies, and related lifestyles: Which a) reduce overall Worldwide CO2 pollution/year by 5% to 20%, b) to defend against most war deaths, injuries and destruction and c) to reduce deaths, injuries and destruction in road traffic (by 50%): All designed for purchase (or lease) by Ideal Customers to permit, persue and promote superior lifestyles,
                        directly benefiting them, their families and, indirectly, most other people, animals and plants, Worldwide.

                        RDL's Ideal Customers are families (of 1 up-to~10 residents) who currently emit enormous (5 to 30 tons) of CO2 pollution into the atmosphere/individual/year. This is directly or indirectly caused by their use of  fossil fuel [FF] in

                        • homes,
                        • places of work, by
                        • cars and trucks
                        • airplanes, or
                        • purchasing or supplying goods or services, paid for by their families.

                        Ideal customers live together with up-to~10 residents working for a living or living on savings, inherited money or investments. 



                          Addendum (12 October 2010)

                          After Shirl's (our key Executive's) accident, her contribution to RDL has been refocused, adding an aggressive relaunch of her earlier goals (originally written by her and intended to reach children to inspire them to enjoy both reading and learning to read). RDL has also added the new Project 11 and 12, designed to build on Shirl's accomplishments. And, recent discoveries on superimposition which she (and I) applied to Amber and Ami's careers